A Proven Outline for Writing Winners

Having a outline is one of the most effective way on achieving a winner writing masterpiece. Here are some of the Proven Outline for Writing Winners by Clayton Makepeace.

• Grab ‘em by the eyeballs: Use the headline to grab the readers’ attention so they will have to read more.
• Support your headline: Enhance the headline with a supporting argument to reinforce the point. 
• Bribe him to read this: Let the readers know what they will be learning about and the added benefits you plan on giving them if they do so.
• Get his juices flowing: Use creative and emotion-based story telling which appeals to the senses.
• Make him believe it: Be sure to provide testimonials from users, statistics from scientific tests and reports, anything that provides validation in the eyes of the readers.
• Get back on track: Show how all the benefits will help the readers and focus on those results.
• Make the offer: Reinforce the headline benefit, add in other supporting benefits, and show how the price is really a bargain.
• Relieve risk: You can add a guarantee here, some kind of money back offer after 30 days. This convinces the readers that spending money with you is a good risk as they can get it back if unhappy with the results.
• Sum up: Here you state everything again one last time and ask for the sale. Make it easy for the customer to make the purchase right then. They can fill out an online form or call an 800 number and provide information over the phone. Outline the differences between using the product or service and how the customers would feel if they didn’t take advantage of the deal right away.
• Sweeten the pot: This is where you can add a bonus for acting within 24 hours or perhaps purchasing an extra product at a discount.
• Add an urgency element: Offer a time limit with a valid reason why there is a deadline. Maybe Congress is getting ready to pass a bill that will directly impact making this purchase at the same price. The customer has to purchase it now in order to take advantage of any discounts and other offers.