A 5-Part Formula for Making a Content-Rich Speech

If you want to get and keep your audience’s attention, then follow the PARTS formula as outlined below. There is nothing worse than a speech or presentation that is disjointed, disconnected and unmemorable. There has to be a theme. Then there must be points that connect to that theme and help build a solid foundation.

P = Phrase
Always start with a theme phrase…a foundational phrase that sets the tone for the rest of the speech. All points made during the speech will be tied in some manner with this theme phrase. Keep that phrase short and direct, ten words or less.

A – Anchor
Anchors are illustrations, short stories of a sort that tie to the foundational phrase. Four anchors you can use are:

1. Anecdote (a story)
2. Activity
3. Analogy
4. Acronym