Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here's a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company.
- Product stories: New products; improvements to existing products; new models; new accessories; new options; and new applications.
- News: Joint ventures; mergers and acquisitions; new divisions formed; new departments; other company news. Also, industry news and analyses of events and trends.
- Tips: Tips on product selection, installation, maintenance, repair, and troubleshooting.
- How-to articles: Similar to tips, but with more detailed instructions. Examples: How to use the product; how to design a system; how to select the right type or model.
