8-Step Formula for Writing Long Sales Copy

There is never a real guarantee that the copy will do everything it is meant to do and that can stem from outside factors you have no control over, such as the economy, the timing for the product or service, or any other number of factors. If you do your part in the beginning, then from this point on, it is a matter of testing the market to see what happens. Sometimes, you will need to rewrite parts of the piece and retest the send out. It helps when the client acts as a partner and keeps you informed on the results during the course of the marketing campaign.

Here is a list of guide on writing long sales copy:

1. To begin gathering information, provide the client with a questionnaire that will provide information about the business and the product or service.
   
2. After analyzing the questionnaire, you can ask more questions to fill out areas and also start doing research on the project. Start your basic copy in some kind of plain text editor where you can easily arrange and rearrange information as it comes in. You can also save active links there too.

Online Sales Copy Writing Formula

Writing online sales copy requires essential elements that must always be included in order to have a successful response. Author and Marketing Consultant, Loren Beckart, Vice President at ClickTracs, wrote an online article about a nine-part formula she always uses in her work.

The Nine-Part Formula:

Headline: 

The headline consists of three elements: the pre-headline, the main headline, and the posthead. The pre-headline is where the targeted reader is hooked and can’t wait to read further to find out what’s next; the main headline provides the big selling point or benefit which engages the reader’s emotional interest; and the post-head clarifies the first two parts.