Here are several nice ideas about how to boost response the low-tech way.
- Add pictures, photos, clipart, and other graphics to the sales letter, particularly close to the headline.
- As headlines are critical to grabbing the reader and having them want to read more, you have to get the reader’s attention in the best way possible. If the headline doesn't do the job, then no one is buying.
- Add a few photos or graphics within the body of work. Some readers really need to see the pictures of the product at work, or of you performing the service you are selling
