A Proven Outline for Writing Winners

Having a outline is one of the most effective way on achieving a winner writing masterpiece. Here are some of the Proven Outline for Writing Winners by Clayton Makepeace.

• Grab ‘em by the eyeballs: Use the headline to grab the readers’ attention so they will have to read more.
• Support your headline: Enhance the headline with a supporting argument to reinforce the point. 
• Bribe him to read this: Let the readers know what they will be learning about and the added benefits you plan on giving them if they do so.
• Get his juices flowing: Use creative and emotion-based story telling which appeals to the senses.

Copywriting Case Study Outline

1 – Who is the customer?
This information is gathered from surveys, from data cards containing information about each customer, from market research reports, and anything else containing information pertinent to directing sales to a specific type of customer.

2 – What was the problem? How was it hurting the customer’s business?
Identify here what it was that was causing so much trouble for customers in working with prototypes of the product or service and showing how the customer suffered from the problem.

Clear, Compelling, and Credible Copywriting

• Clear - easy to understand—define exactly what you are selling
• Compelling - riveting, cannot put it down, story-telling at its best—makes you want to find out more or buy the product—“This is exactly what I’ve been looking for to solve my problem!”
• Credible - believable, no dropped threads or loose ends, answers all questions, eliminates doubt and concern about spending money.

Clarity is obvious. If you are selling a vacation resort, then that is what you are writing about in the first few lines. But what you also need to indicate about the resort is WHY this resort is so wonderful. Maybe it has a special charm that invites newlyweds to come spend their honeymoons there. In other words, find out all the wonderful benefits about going to this resort, and focus on them in the first few lines.