31 Simple Ways to Make Your Ads Generate More Inquiries

Here is a common lines from a client with a problem.

“Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,” the ad manager explained. “But my management still tends to judge ads by counting the number of inquiries they bring in. Is there some way I can increase my ad’s pulling power without destroying the basic campaign concept?”

Fortunately, the answer is yes. There are proven techniques you can use to increase any ads pulling
power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you:

1. Ask for action. Tell the reader to phone, write, contact his sales rep, request technical literature or place an order.
2. Offer free information, such as a color brochure or catalog.

Top Reasons Why People Buy

In order to sell your products and services, you have to know why your readers would want to buy them. Knowing the reasons why will help you write really great copy because you are tuning in to the emotions of your readers. Below are 51 reasons put forward as to why readers make their purchases. You can hit on any number of these or even several at once.

The first 50 were outlined in Geoff Ayling’s book, “Rapid Response Advertising.” The 51st one is provided by Jay Conrad Levinson, writer of “Guerilla Marketing.”Reasons Why People Buy

1. To make more money – even though it can’t buy happiness
2. To become more comfortable, even a bit more