Five Ways to Capture E-mail Addresses of Landing Page Visitors

Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised.

Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization: keyword selection and meta tag creation that can increase traffic by raising the site’s search engine rankings.


But in addition to conversions and unique visits, savvy Internet marketers are also concerned with a third performance metric: e-mail address capture.

If you have a two percent conversion rate, then for every 100 visitors to the landing page, only two buy—and of course, during these transactions, you capture the e-mail addresses of those buyers.

What happens to the other 98 visitors—those who do not buy? You will not be able to add their e-mail address to your list unless you incorporate a deliberate methodology into your landing page to capture it.

31 Simple Ways to Make Your Ads Generate More Inquiries

Here is a common lines from a client with a problem.

“Our new ad campaign’s main goal is to create awareness and build image, not generate sales leads,” the ad manager explained. “But my management still tends to judge ads by counting the number of inquiries they bring in. Is there some way I can increase my ad’s pulling power without destroying the basic campaign concept?”

Fortunately, the answer is yes. There are proven techniques you can use to increase any ads pulling
power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you:

1. Ask for action. Tell the reader to phone, write, contact his sales rep, request technical literature or place an order.
2. Offer free information, such as a color brochure or catalog.

Top Reasons Why People Buy

In order to sell your products and services, you have to know why your readers would want to buy them. Knowing the reasons why will help you write really great copy because you are tuning in to the emotions of your readers. Below are 51 reasons put forward as to why readers make their purchases. You can hit on any number of these or even several at once.

The first 50 were outlined in Geoff Ayling’s book, “Rapid Response Advertising.” The 51st one is provided by Jay Conrad Levinson, writer of “Guerilla Marketing.”Reasons Why People Buy

1. To make more money – even though it can’t buy happiness
2. To become more comfortable, even a bit more