Copywriting Case Study Outline

1 – Who is the customer?
This information is gathered from surveys, from data cards containing information about each customer, from market research reports, and anything else containing information pertinent to directing sales to a specific type of customer.

2 – What was the problem? How was it hurting the customer’s business?
Identify here what it was that was causing so much trouble for customers in working with prototypes of the product or service and showing how the customer suffered from the problem.

Escape Copywriting Deadend

What will you do if your copywriting formula won't work, like AIDA—which stands for Attention, Interest, Desire, Action—you can’t for your life come up with the right stuff. It’s driving you crazy and so what you need at this point is something of a kick-in-the-butt method of finding your copy. John Forde, another well-known prolific copywriter, has worked out a system of questions to ask yourself that will get at least a decent piece of copy onto the page. Then you can build from there. So, if you find yourself stuck without anything to say, try the following questions and use the answers to build your copy.