The 12 Step Internet Copywriting Formula

If you are setting up a Website, then the primary goal is to bring in the customers and the money. You will get neither if your copy doesn’t do what it needs to in accomplishing that goal. Graphics are great, and good eye-catchers, but the copy has to give the information the right way to get the sale.

To be successful, here are three important points your Website must include:

1. Everything written must be valuable information concerning the product or service. Don’t waste time talking about anything else. All written content must focus entirely on the product or service and should include everything the customer needs to know while making the decision process.
2. Offer a free gift or subscription to a newsletter as a way to build your customer base. If the customer gets to your page, by whatever means, then don’t let it end there. Have a place where the customer can leave contact information. It can be signing up for a newsletter, a free report, or something else of value to the customer. This is where you begin building your customer base.
3. You must present a complete and compelling case for buying your product or service. Stick with simple and direct copy on your Website. Don’t try to sell too many other products on the same page. Concentrate everything at the one product you have to offer. Keep your sales letter focused on that one product or service.

Justin Schultz, business development consultant, speaker, author, and copywriter, has developed a 12-step Internet Copywriting Formula that he says will “skyrocket your sales by a bare-bones minimum of  27 percent.” He bases this on his knowledge of psychology and human behavior as well as years of copywriting experience in direct response advertising and direct mail.

• Headline - lead with the most important message about what you’re selling
• Opening Hook - grab the customers with the ‘hook’ that gets them wanting to read more
• Features and Benefits - here is where you show the most important benefits in descending order of importance, along with important features
• Unique Selling Proposition – the big selling point, the twist that everything else is based on
• Credibility – selling based on facts gathered from tests, research and other discovery
• Bullets – makes it easier for the readers’ eyes to see each benefit and feature
• Price and Bargain Appeal – show how the customer is getting value above and beyond the actual pricing
• Guarantee – If not satisfied within 30 days, then refund the money. Customers feel easier about spending money because they know they can still get it back if not happy with the results.
• Don’t Decide Now – take 30 days to decide if this product is for you
• Bonuses – buy in the next 12 hours and you’ll also get a free widget or report
• You Can’t Lose – keep the widget even if you return the product and get a full refund. Now how can you lose with that kind of deal!
• P.S. – oh, and one more thing…When you buy today, you will receive instant access to a free Webinar that will show how to make $5,000 in the next month! Final Result = Money

Schultz also says that knowing what buttons to push in what order and how, maximizes chances for a sale. While not a guarantee, it does up the advantage. He also points out that if you reviewed a random sampling of Websites, almost 99% do not even push HALF the formula buttons. This formula, when followed, gives you a tremendous advantage! Follow the formula and good luck!!